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Exam Certification Answers Google Ads Search Advertising You have a food truck and want to reach people who are nearby on their mobile phones.
Your maximum cost-per-click max. You have a food truck and want to reach people who are nearby on their mobile phones. Which approach to CPA targets and budget is best suited to maximize your total profit? Lisa sells kitchen furniture through her website. And that is ASO, the philosophical stone of mobile marketing and the main technique that will help you increase the downloads of your app.
As you already know, ASO positioning is the process of optimizing mobile apps that allows them to appear in search results in app stores, whether they are app stores for iOS or Google Play for Android.
In short, if you want to increase app downloads you must do ASO for your mobile app. To succeed at ASO the first thing you must keep in mind is that developing a strategy for the App Store is not the same as developing a strategy for Google Play Store.
So, if your app is going to be commercialized on both platforms make this distinction, and develop a strategy adapted to each platform.
Then focus on working on-page optimization and off-page optimization of your app. It is very important to collect user reviews about your app. In fact, keep an eye on ratings and reviews because they are very important to ASO. So now you know, ask for the collaboration of users, and remind them that their comments, ratings, and reviews are important and considered to improve the application and meet their needs.
In this way, you will also be contributing to the loyalty of those who are downloading your mobile app. One way to promote your app and get users hooked on your mobile app is to eliminate bugs and release updates frequently.
You should do everything possible to solve the problems that its users point out in the comments in the stores. If users feel that they are trying to improve the negative experiences they have had, they will become loyal and continue using downloading your app.
Make them enjoy new content, new and attractive features. In this way, they will promote your app by themselves, without even asking you. Utilize word of mouth technique efficiently. On the other hand, you should include some social components in your app or game. If you have the necessary tools, you can even design a video for your app. And if you can, have your app subtitled and translated in several different languages. Reaching out to as many people as possible is key to increasing your download rate, after all.
If you can draw positive user reviews from fans of your app, you can see your downloads increase exponentially. This can also help enhance your app store visibility. You might be tempted to purchase fake reviews just to increase the amount of attention your app is receiving as a whole. But if the app store finds out you used this tactic, you may have your app suspended entirely. Organic reviews from real people are far more valuable to your app than fabricated ones because you as the developer can learn from it as well.
Not only will the feedback provide other users with an understanding of your product, it can also inform you about what needs to be fixed or changed. So, send out requests to a variety of people with real influence. Popular YouTubers and critics on major tech websites with large readership are some great targets for your requests. Because you took the time to alert them to something related to your product, they might return the favor by reviewing you positively.
Refer them to the new article and they might write their own with the initial reviews in mind. You can also offer incentives to users who leave you reviews. This is a great method to increase the amount of users who actually choose to do so.
Coupon codes, tangible prizes, or redeemable points to be used within the app can all be great encouragement for people to leave you positive reviews. If your app is available with a pay-to-download monetization model, you can experiment with temporary price drops to drive downloads. An analysis by Distimo compared downloads and revenue data estimates for 12 games from the week of their price-drop promotion to the previous week without the promotion.
The games were able to increase total global revenue by an average of percent in the seven days during the price-drop promotion. Sure, this might not work for every app or game. But if you have loyal users and powerful word-of-mouth, people might jump at the opportunity to snag your app on the cheap. According to a story from Entrepreneur. Iliya Yordanov, founder of the personal finance app MoneyWiz, first tried to get publicity by contacting US media and app review sites.
To his disappointment, none of the media sites got back in touch with him. He then realized that if he sent the same press releases to select foreign markets — Russia, Spain, Germany, Italy, and France — he could get reviews and write-ups on his app.
The response from the media in these countries drove his app all the way to the number one spot in the finance category on the App Store. As a result, his app got noticed in the US, which led to Apple featuring his app. After that, the US media quickly took notice.
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